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subject:"India"
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Search: subject_exact:"Generation Y"
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India
Generation Y
293
Consumer behaviour
104
Konsumentenverhalten
103
generation Y
45
Age group
40
Altersgruppe
40
Generation X
34
Generation Z
31
Generationengerechtigkeit
31
Intergenerational equity
31
Human Resource Management
27
Personalmanagement
27
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24
Social web
24
Mitarbeiterbindung
23
Employee retention
21
Arbeitszufriedenheit
20
Job satisfaction
20
Beziehungsmarketing
19
Internet marketing
19
Online-Handel
19
Online-Marketing
19
Relationship marketing
19
Online retailing
18
Brand management
15
Führungsstil
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Leadership style
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15
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Tourismus
15
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14
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Labour mobility
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11
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Jain, Varsha
2
Behrman, Jere R.
1
Biswas, Abhijit
1
Chaudhary, Monica
1
Chawla, Deepak
1
Dokadia, Afsha
1
Duffett, Rodney Graeme
1
Ganesh B. E.
1
Ghouse, Suhail M.
1
Guha, Abhijit
1
Ikonen, Mirjami
1
Joshi, Richa
1
Kamboj, Shampy
1
Le Thuc Duc
1
Mishra, Amitabh
1
Naik, Aastha
1
Rahman, Zillur
1
Rai, Snigdha
1
Rani, Nitya
1
Roy, Subhadip
1
Samuel, Anand
1
Savolainen, Taina
1
Shrivastava, Priyanka
1
Viswanathan, Vijay
1
Yadav, Mayank
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International journal of Indian culture and business management
2
Finance India : the quarterly journal of Indian Institute of Finance
1
Global business review
1
International journal of business excellence
1
International journal of internet marketing and advertising : IJIMA
1
Journal of customer behaviour
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Management research review
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Marketing letters : a journal of research in marketing
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Nordic journal of business : NJB
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ECONIS (ZBW)
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1
Are girls' and boys' cognitive test performance in adolescence differently affected by deprivation at earlier ages?
Le Thuc Duc
;
Behrman, Jere R.
- In:
Oxford bulletin of economics and statistics
85
(
2023
)
4
,
pp. 671-691
Persistent link: https://www.econbiz.de/10014362861
Saved in:
2
How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.
;
Duffett, Rodney Graeme
;
Chaudhary, Monica
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
Saved in:
3
Trust, leadership style and generational differences at work : a qualitative study of a three-generation workforce from two countries
Shrivastava, Priyanka
;
Ikonen, Mirjami
;
Savolainen, Taina
- In:
Nordic journal of business : NJB
66
(
2017
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10012302166
Saved in:
4
New generation customers attitude towards distance banking services In Indian Metropolitan City
Mishra, Amitabh
- In:
Finance India : the quarterly journal of Indian …
34
(
2020
)
2
,
pp. 669-682
Persistent link: https://www.econbiz.de/10012670374
Saved in:
5
The study of brand extension among generation Y in the Indian market
Joshi, Richa
;
Yadav, Rajan
- In:
International journal of Indian culture and business …
19
(
2019
)
3
,
pp. 339-353
Persistent link: https://www.econbiz.de/10012145973
Saved in:
6
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
7
Multigenerational differences in career preferences, reward preferences and work engagement among Indian employees
Chawla, Deepak
;
Dokadia, Afsha
;
Rai, Snigdha
- In:
Global business review
18
(
2017
)
1
,
pp. 181-197
Persistent link: https://www.econbiz.de/10011665448
Saved in:
8
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
9
A study on generational differences in work values and person-organization fit and its effect on turnover intention of Generation Y in India
Rani, Nitya
;
Samuel, Anand
- In:
Management research review
39
(
2016
)
12
,
pp. 1695-1719
Persistent link: https://www.econbiz.de/10011593297
Saved in:
10
Choosing and using mobile apps : a conceptual framework for Generation Y
Jain, Varsha
;
Viswanathan, Vijay
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 295-309
Persistent link: https://www.econbiz.de/10011550997
Saved in:
11
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
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