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Markenimage
Generation Z
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ECONIS (ZBW)
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1
Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Jain, Sheetal
;
Rathi, Rubal
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 973-987
Persistent link: https://www.econbiz.de/10014334388
Saved in:
2
Investigating the impact of intelligent personal assistants on the purchase intentions of Generation Z consumers : the moderating role of brand credibility
Guo, Wenshan
;
Luo, Qiangqiang
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303376
Saved in:
3
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
4
The CIS strategy as a driver of nation branding
Antoniades, Nicos
- In:
International journal of export marketing : IJExportM
5
(
2022
)
3/4
,
pp. 345-353
Persistent link: https://www.econbiz.de/10014310134
Saved in:
5
COVID vaccine and Generation Z : a study of factors influencing adoption
Jose, Saju
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10013367768
Saved in:
6
Does Generation Z value and reward corporate social responsibility practices?
Narayanan, Sajith
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
9/10
,
pp. 903-937
Persistent link: https://www.econbiz.de/10013362111
Saved in:
7
Like me : Generation Z and the use of social media for personal branding
Vițelar, Alexandra
- In:
Management dynamics in the knowledge economy
7
(
2019
)
2/24
,
pp. 257-268
Persistent link: https://www.econbiz.de/10012159069
Saved in:
8
Impact of short-lived content on brand love and purchase intention of generation Z
Sharma, Ruchika
;
Nagdev, Kritika
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 399-425
Persistent link: https://www.econbiz.de/10012693544
Saved in:
9
City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios
;
Stylos, Nikolaos
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
Saved in:
10
Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Sharma, Rajesh
- In:
South Asian journal of management : SAJM
26
(
2019
)
1
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012101812
Saved in:
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