Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Year of publication: |
2023
|
---|---|
Authors: | Jain, Sheetal ; Rathi, Rubal |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 7, p. 973-987
|
Subject: | Altruistic values | Consumer perceived readiness | Egoistic values | Generation Z | Goal-framing theory | Secondhand luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Markenimage | Brand image | Altruismus | Altruism | Kundenwert | Customer value |
-
Lacroix, Caroline, (2017)
-
Wiedmann, Klaus-Peter, (2018)
-
The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine, (2019)
- More ...
-
Exploring young consumer's adoption of secondhand luxury : insights from a qualitative study
Rathi, Rubal, (2024)
-
I Am What I Buy : The Role of Identity Expressiveness in Secondhand Luxury
Jain, Sheetal, (2022)
-
Evolution of luxury marketing landscape : a bibliometric analysis and future directions
Rathi, Rubal, (2022)
- More ...