How rarity and exclusivity influence types of perceived value for luxury
Xujia Wang, Billy Sung, Ian Phau
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Xujia ; Sung, Billy ; Phau, Ian |
| Subject: | Consumer perceived value | Perceived exclusivity | Perceived rarity | Perception of luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Markenimage | Brand image | Kundenwert | Customer value |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-024-00359-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015192478