Do consumer values and perceived readiness impact secondhand luxury consumption? : a goal-framing theory approach
Year of publication: |
2023
|
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Authors: | Jain, Sheetal ; Rathi, Rubal |
Subject: | Altruistic values | Consumer perceived readiness | Egoistic values | Generation Z | Goal-framing theory | Secondhand luxury | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Kundenwert | Customer value | Markenimage | Brand image | Zahlungsbereitschaftsanalyse | Willingness to pay |
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