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~person:"Conroy, Denise"
~person:"González-Benito, Óscar"
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Store brand and store loyalty: The moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing Letters
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009327544
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Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
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