//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Konsumentenverhalten"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Generic brand"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Gattungsmarke
20
Generic brand
20
Brand
9
Markenartikel
9
USA
7
United States
7
Brand management
6
Markenführung
6
Arzneimittel
4
Generic drugs
4
Generika
4
Pharmaceuticals
4
Theorie
4
Theory
4
Consumer behaviour
3
Demand
3
Marketing management
3
Marketingmanagement
3
Nachfrage
3
Advertising
2
Arzneimittelmarkt
2
Brand image
2
Cheese
2
Elasticity of substitution
2
Käse
2
Markenimage
2
Milchmarkt
2
Milchpolitik
2
Milk market
2
Milk policy
2
Pharmaceutical industry
2
Pharmaceutical market
2
Pharmaindustrie
2
Physicians
2
Preisdifferenzierung
2
Preiswettbewerb
2
Price competition
2
Price discrimination
2
Substitutionselastizität
2
more ...
less ...
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
German
1
Author
All
Blair, Rachel
1
Bulmer, Sandy
1
Eagle, Lynne C.
1
Foster, Kenneth Alan
1
Lusk, Jayson L.
1
Nilsson, Tomas
1
Thomas, Anika
1
Ubilava, David
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
1
Working paper / Department of Commerce, College of Business, Massey University
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
-
2014
Persistent link: https://www.econbiz.de/10011452299
Saved in:
2
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
3
White boxes + gray markets
Eagle, Lynne C.
;
Bulmer, Sandy
;
Blair, Rachel
-
2004
Persistent link: https://www.econbiz.de/10002543615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->