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person:"Medalla, Erlinda M."
~person:"Magnusson, Peter"
~subject:"Strukturgleichungsmodell"
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Strukturgleichungsmodell
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21
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10
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10
Consumer behaviour
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Medalla, Erlinda M.
Magnusson, Peter
Diamantopoulos, Adamantios
2
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Entrepreneurship in international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Does the value of global brands apply to both foreign and domestic-based global brands?
Westjohn, Stanford A.
;
Magnusson, Peter
;
Zhou, Joyce X.
- In:
Entrepreneurship in international marketing
,
(pp. 267-286)
.
2015
Persistent link: https://www.econbiz.de/10010493026
Saved in:
2
Beyond anger : a deeper look at consumer animosity
Harmeling, Colleen M.
;
Magnusson, Peter
;
Singh, Nitish
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10011312647
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