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~person:"Bont, Cees J. P. M. de"
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Electrical product
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Bont, Cees J. P. M. de
Malmendier, Ulrike
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ERIM report series research in management
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Journal of retailing
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ECONIS (ZBW)
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"Surprise gift" purchases of small electric appliances: a pilot study
Vanhamme, Joe͏̈lle
(
contributor
); …
-
2005
Persistent link: https://www.econbiz.de/10003235237
Saved in:
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"Surprise gift" purchases : customer insights from the small electrical appliances market
Vanhamme, Joe͏̈lle
;
Bont, Cees J. P. M. de
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 354-369
Persistent link: https://www.econbiz.de/10003782200
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