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~subject:"Psychology of advertising"
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Search: subject_exact:"Gesundheitsmarketing"
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Psychology of advertising
Gesundheitsmarketing
112
Health care marketing
109
Deutschland
26
Gesundheitswesen
24
Germany
23
Konsumentenverhalten
21
Consumer behaviour
20
Health care system
18
Gesundheitsversorgung
17
Health care
17
Social Marketing
17
Social marketing
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Advertising effects
16
USA
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Werbewirkung
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Krankenhaus
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United States
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Hospital
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Patienten
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Patients
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Marketing
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Welt
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World
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Patient
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Pharmaceutical industry
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Pharmaindustrie
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Gesundheitsmarkt
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Gesundheitspolitik
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Gesundheitstourismus
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Health care market
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Internet marketing
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Online-Marketing
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Gesundheit
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Health
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Health policy
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India
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Indien
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English
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Brennan, Ross
1
Eagle, Lynne C.
1
Hu, Michael Y.
1
Jewell, Robert D.
1
Kardes, Frank R.
1
Rice, David
1
Sundar, Aparna
1
Wright, Scott A.
1
Yeh, Marie A.
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Yoon, Hye Jin
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Psychology & marketing
1
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ECONIS (ZBW)
4
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The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
2
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
3
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
4
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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