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~subject:"Services marketing"
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Services marketing
Gesundheitsmarketing
112
Health care marketing
109
Deutschland
26
Gesundheitswesen
24
Germany
23
Konsumentenverhalten
21
Consumer behaviour
20
Health care system
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Social Marketing
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Social marketing
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Advertising effects
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USA
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Werbewirkung
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Krankenhaus
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Patienten
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Gesundheitsmarkt
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Gesundheitspolitik
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Internet marketing
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Online-Marketing
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Camacho, Nuno
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Haselhorst, Alexander
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Jong, Martijn G. de
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Mahdzan, Nurul Shahnaz
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Malhotra, Naresh K.
1
Mathwick, Charla
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Mohd-Any, Amrul Asraf
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Neale, Martin
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Püschel, Ruben
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Legends in marketing
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Services marketing cases in emerging markets : an asian perspective
1
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ECONIS (ZBW)
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Prince Court Medical Centre (PCMC) : the hospital with a 5-star hotel-like experience and beyond
Mohd-Any, Amrul Asraf
;
Mahdzan, Nurul Shahnaz
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 137-147)
.
2017
Persistent link: https://www.econbiz.de/10011537909
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2
Markenstrategische Positionierung von Fitness-Studios als Gesundheitsdienstleister
Püschel, Ruben
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 501-529)
.
2014
Persistent link: https://www.econbiz.de/10010354024
Saved in:
3
The effect of customer empowerment on adherence to expert advice
Camacho, Nuno
;
Jong, Martijn G. de
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10010427992
Saved in:
4
Marketing in Gesundheitseinrichtungen : Grundlagen der kundenorientierten Gesundheitsdienstleitungserstellung für Studium und Praxis
Haselhorst, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009529747
Saved in:
5
Marketing of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
Saved in:
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