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Journal of advertising research
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Does depicting gay couples in ads influence behavioral intentions? : how appeal for ads with gay models can drive intentions to purchase and recommend
Bond, Bradley J.
;
Farrell, Justine Rapp
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10012293509
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LGBTQ imagery in advertising : how viewers' political ideology shapes their emotional response to gender and sexuality in advertisements
Northey, Gavin
;
Dolan, Rebecca
;
Etheridge, Jane
; …
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10012293510
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