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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Industrial marketing management : the international journal for industrial and high-tech firms
46
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The reflexive turn in key account management : beyond formal and post-bureaucratic prescriptions
Vanharanta, Markus
;
Gilchrist, Alan J. P.
;
Pressey, …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2071-2104
Persistent link: https://www.econbiz.de/10010461805
Saved in:
2
The effect of teams on customer knowledge processing, esprit de corps and account performance in international key account management
Salojärvi, Hanna
;
Saarenketo, Sami
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 987-1005
Persistent link: https://www.econbiz.de/10009763930
Saved in:
3
Learning about customers : managing B2B alliances between small technology startups and industry leaders
Perez, Lourdes
;
Whitelock, Jeryl
;
Florin, Juan M.
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 431-462
Persistent link: https://www.econbiz.de/10009733025
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