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~subject:"Globalization"
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Search: subject_exact:"Global account management"
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Globalization
Key account management
371
Key-Account-Management
369
Relationship marketing
95
Beziehungsmarketing
94
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80
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80
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74
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45
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36
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35
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35
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33
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27
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27
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26
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26
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25
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24
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21
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17
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17
Internationales Marketing
16
Kundenanalyse
15
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15
Marketingmanagement
15
Betriebliche Wertschöpfung
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13
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13
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English
10
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Schlüter, Andrea
4
Yip, George S.
3
Bink, Audrey J. M.
2
Swoboda, Bernhard
2
Birkinshaw, Julian
1
Chamberlain, Xan
1
Croom, Simon
1
DiStefano, Joseph J.
1
Gao, Tao
1
Hennessey, H. David
1
Jeannet, Jean-Pierre
1
Lindner, Detlev
1
Millman, Tony
1
Montgomery, David Bruce
1
Olejnik, Edith
1
Senn, Christoph
1
Shi, Linda Hui
1
Villalonga, Belen
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European retail research
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1
Internationales Preismanagement
1
Journal of business strategy
1
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1
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The Blackwell handbook of global management : a guide to managing complexity
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ECONIS (ZBW)
13
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1
Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
Saved in:
2
Fit for global customers : how ALTANA mastered the journey to a customer-centric organization
Lindner, Detlev
;
Senn, Christoph
- In:
Journal of business strategy
36
(
2015
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011407014
Saved in:
3
Gestaltung des internationalen Key Account Managements : Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels
Schlüter, Andrea
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009244475
Saved in:
4
Erfolgsrelevanz von KAM Strategien und Strukturen gegenüber internationalen Handelskunden
Swoboda, Bernhard
;
Schlüter, Andrea
;
Olejnik, Edith
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
4
,
pp. 278-292
Persistent link: https://www.econbiz.de/10009387765
Saved in:
5
Gestaltung des internationalen Key Account Managements : Analyse vor dem Hintergrund der Internationalisierung des Konsumgütereinzelhandels
Schlüter, Andrea
-
2011
Durch die Handelsinternationalisierung ist das internationale Key Account Management (KAM) in der Konsumgüterbranche von einer hohen Komplexität gekennzeichnet. Andrea Schlüter untersucht die Bedeutung strategischen und strukturellen Designs. Basierend auf umfassenden Literaturrecherchen und...
Persistent link: https://www.econbiz.de/10014015439
Saved in:
6
Consequences of grocery retailer internationalization on KAM organization : research framework and hypotheses
Schlüter, Andrea
;
Swoboda, Bernhard
- In:
European retail research
23
(
2009
)
2
,
pp. 23-49
Persistent link: https://www.econbiz.de/10003938257
Saved in:
7
Managing global customers : an integrated approach
Yip, George S.
;
Bink, Audrey J. M.
-
2007
Persistent link: https://www.econbiz.de/10003463207
Saved in:
8
Managing global accounts
Yip, George S.
;
Bink, Audrey J. M.
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 102-111
Persistent link: https://www.econbiz.de/10003535321
Saved in:
9
Global account management: new structures, new tasks
Birkinshaw, Julian
;
DiStefano, Joseph J.
- In:
The Blackwell handbook of global management : a guide …
,
(pp. 322-341)
.
2004
Persistent link: https://www.econbiz.de/10002077480
Saved in:
10
Harnessing global potential : insights into managing customers worldwide
Wilson, Kevin
;
Millman, Tony
;
Weilbaker, Dan C.
;
Croom, …
-
2004
Persistent link: https://www.econbiz.de/10002645602
Saved in:
11
Global account management : creating value
Hennessey, H. David
;
Jeannet, Jean-Pierre
-
2003
Persistent link: https://www.econbiz.de/10001759891
Saved in:
12
Coordination of prices for key global accounts
Chamberlain, Xan
- In:
Internationales Preismanagement
,
(pp. 128-135)
.
2000
Persistent link: https://www.econbiz.de/10008986810
Saved in:
13
Demand for and use of global account management
Montgomery, David Bruce
-
1998
Persistent link: https://www.econbiz.de/10001350886
Saved in:
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