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type_genre:"Multi-volume publication"
~subject:"International market segmentation"
~type_genre:"Non-commercial literature"
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International market segmentation
International marketing
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Internationales Marketing
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79
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67
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58
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Becker, Christian
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Burmann, Christoph
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International marketing review
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
WU case series / Wirtschaftsuniversität Wien
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Donnie : the Donnie GmbH case study
Schlegelmilch, Bodo B.
;
Villanueva-Weinzierl, Gina
; …
-
2013
Persistent link: https://www.econbiz.de/10010437338
Saved in:
2
Die Wahrnehmung von Marken im internationalen Kontext : Einfluss der Markenstandardisierung, -reichweite und -herkunft auf das Markenimage
Burmann, Christoph
;
Becker, Christian
-
2009
Persistent link: https://www.econbiz.de/10009665199
Saved in:
3
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242915
Saved in:
4
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242918
Saved in:
5
International market selection and segmentation
Papadopoulos, Nicolas G.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009242933
Saved in:
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