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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
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Green marketing
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green perceived value
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
27
Business strategy and the environment
22
Marketing Intelligence & Planning
18
Journal of Consumer Marketing
16
Journal of advertising : official publication of the American Academy of Advertising
16
Cogent business & management
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of retailing and consumer services
14
Marketing intelligence & planning
14
International journal of contemporary hospitality management
12
International journal of consumer studies
10
Journal of business ethics : JOBE
10
Journal of strategic marketing
10
Strategic Direction
10
Amfiteatru economic : an economic and business research periodical
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international consumer marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
7
International journal of green economics : IJGE
7
Journal of marketing management : MM
7
Journal of promotion management : JPM
7
Journal of travel and tourism marketing
7
The journal of business & industrial marketing
7
Amfiteatru Economic Journal
6
Asia-Pacific journal of business administration
6
Corporate social responsibility and environmental management
6
Global business review
6
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
International Journal of Contemporary Hospitality Management
6
International journal of green economics
6
International journal of production economics
6
Journal of Business Research
6
Journal of Islamic marketing
6
Journal of global marketing
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Springer eBook Collection
6
European Journal of Marketing
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ECONIS (ZBW)
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1
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
2
Antecedents to green apparel purchase behavior of Indian consumers
Khare, Arpita
;
Kautish, Pradeep
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 222-251
Persistent link: https://www.econbiz.de/10013177327
Saved in:
3
Sustainable marketing : the effects of environmental consciousness, lifestyle and involvement degree on environmentally friendly purchasing behavior
Mataracı, Pınar
;
Kurtuluş, Sema
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
3
,
pp. 304-318
Persistent link: https://www.econbiz.de/10012257950
Saved in:
4
Drivers of green product adoption : the role of green perceived value, green trust and perceived quality
Cheung, Ronnie
;
Lam, Aris Y. C.
;
Lau, Mei Mei
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 232-245
Persistent link: https://www.econbiz.de/10011407171
Saved in:
5
Hotel's best practices as strategic drivers for environmental sustainability and green marketing
Chandran, Chindu
;
Bhattacharya, Prodyut
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10012257894
Saved in:
6
Influence of green self-identity, past environmental behaviour and income on Indian consumers' environmentally friendly behaviour
Khare, Arpita
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
4
,
pp. 379-395
Persistent link: https://www.econbiz.de/10011515107
Saved in:
7
Environmental orientation in going green : a qualitative approach to consumer psychology and sociocultural factors of green consumption
Lee, Hyun Ju
;
Park, Seong-yeon
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 245-262
Persistent link: https://www.econbiz.de/10010408108
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