Drivers of green product adoption : the role of green perceived value, green trust and perceived quality
Year of publication: |
2015
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Authors: | Cheung, Ronnie ; Lam, Aris Y. C. ; Lau, Mei Mei |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9159, ZDB-ID 2732597-0. - Vol. 25.2015, 3, p. 232-245
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Subject: | green marketing | green product adoption | green trust | green perceived value | perceived quality | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Öko-Marketing | Green marketing | Vertrauen | Confidence | Umweltmanagement | Environmental management | Umweltbewusstsein | Environmental consciousness | Markenimage | Brand image | Produktqualität | Product quality |
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