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~person:"Leonidou, Constantinos N."
~person:"Hartmann, Patrick"
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Leonidou, Constantinos N.
Hartmann, Patrick
Hinson, Robert
7
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Bang Nguyen Viet
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European journal of marketing : EJM
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ECONIS (ZBW)
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1
Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
2
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
3
Assessing the greenness of environmental advertising claims made by multinational industrial firms
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 671-684
Persistent link: https://www.econbiz.de/10010386431
Saved in:
4
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
5
Resources and capabilities as drivers of hotel environmental marketing strategy : implications for competitive advantage and performance
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Tourism management : research, policies, practice
35
(
2013
),
pp. 94-110
Persistent link: https://www.econbiz.de/10009687038
Saved in:
6
"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.
;
Katsikeas, Constantine S.
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
Saved in:
7
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
8
Consumer attitude and purchase intention toward green energy brands : the roles of psychological benefits and environmental concern
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1254-1263
Persistent link: https://www.econbiz.de/10009562037
Saved in:
9
Research into environmental marketing/management : a bibliographic analysis
Leonidou, Constantinos N.
;
Leonidou, Leonidas C.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 68-103
Persistent link: https://www.econbiz.de/10009007633
Saved in:
10
Evaluating the green advertising practices of international firms : a trend analysis
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
International marketing review
28
(
2011
)
1
,
pp. 6-33
Persistent link: https://www.econbiz.de/10009008198
Saved in:
11
Anteedents and outcomes of consumer environmentally friendly attitudes and behaviour
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1319-1344
Persistent link: https://www.econbiz.de/10008810655
Saved in:
12
Green advertising revisited : conditioning virtual nature experiences
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
International journal of advertising : the quarterly …
28
(
2009
)
4
,
pp. 715-739
Persistent link: https://www.econbiz.de/10003887905
Saved in:
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