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~type_genre:"Graue Literatur"
~type_genre:"Conference paper"
~type:"article"
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Search: subject_exact:"Großkundenmanagement"
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Key account management
3
Key-Account-Management
3
Beziehungsmarketing
1
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1
Contingency theory
1
Customer power
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Emerging economies
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FMCG
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Al-Husan, Faten Baddar
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AlHussan, Fawaz Baddar
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Fletcher-Chen, Chavi C.-Y.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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ECONIS (ZBW)
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KAM effectiveness and future performance risk for FMCG companies : underlying risks of KAM
Rubio, Pedro
;
Fabra, María Eugenia
;
Labajo, Victoria
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 75-84)
.
2018
Persistent link: https://www.econbiz.de/10013277421
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2
Firm-internal key account management networks : framework, case study, avenues for future research
Ivens, Björn Sven
;
Pardo, Catherine
;
Niersbach, Barbara
; …
- In:
Industrial marketing management : the international …
58
(
2016
),
pp. 102-113
Persistent link: https://www.econbiz.de/10011549373
Saved in:
3
Enviroments factors influencing the management of key accounts in an Arab Middle Eastern context
AlHussan, Fawaz Baddar
;
Al-Husan, Faten Baddar
; …
- In:
Industrial marketing management : the international …
43
(
2014
)
4
,
pp. 592-602
Persistent link: https://www.econbiz.de/10010386449
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