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~person:"Viswanathan, Madhu"
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of product innovation management : an international publication of the Product Development & Management Association
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Special issue: Subsistence marketplaces
Viswanathan, Madhu
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010379889
Saved in:
2
Sustainable product and market development for subsistence marketplaces : creating educational initiatives in radical different contexts
Viswanathan, Madhu
;
Yassine, Ali
;
Clarke, John
- In:
The journal of product innovation management : an …
28
(
2011
)
4
,
pp. 558-569
Persistent link: https://www.econbiz.de/10009160911
Saved in:
3
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
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