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person:"Williams-Burnett, Nicola"
~person:"Koenigstorfer, Joerg"
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Search: subject_exact:"Guerilla marketing"
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Williams-Burnett, Nicola
Koenigstorfer, Joerg
Nufer, Gerd
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Competitive intelligence, analysis and strategy : creating organisational agility
1
European Sport management quarterly : ESMQ
1
Journal of strategic marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
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Consumer attitudes toward sponsors' counterambush marketing ads
Koenigstorfer, Joerg
;
Uhrich, Sebastian
- In:
Psychology & marketing
34
(
2017
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011702043
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2
Protecting the olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Competitive intelligence, analysis and strategy : …
,
(pp. 167-180)
.
2013
Persistent link: https://www.econbiz.de/10009680257
Saved in:
3
Protecting the Olympic brand : winners and losers
Hartland, Trevor
;
Williams-Burnett, Nicola
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10009510632
Saved in:
4
Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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