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~isPartOf:"European journal of marketing : EJM"
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European journal of marketing : EJM
Reutlinger Diskussionsbeiträge zu Marketing und Management
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Weapons of mass intrusion : the leveraging of ambush marketing strategies
Carrillat, François A.
;
Colbert, François
;
Feigné, …
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10010344076
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2
Unmasking the ambushers : conceptual framework and empirical evidence
Mazodier, Marc
;
Quester, Pascale
;
Chandon, Jean-Louis
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 192-214
Persistent link: https://www.econbiz.de/10009514308
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