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~person:"Koenigstorfer, Joerg"
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Search: subject_exact:"Guerilla-Marketing"
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Koenigstorfer, Joerg
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European Sport management quarterly : ESMQ
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Psychology & marketing
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ECONIS (ZBW)
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Consumer attitudes toward sponsors' counterambush marketing ads
Koenigstorfer, Joerg
;
Uhrich, Sebastian
- In:
Psychology & marketing
34
(
2017
)
6
,
pp. 631-647
Persistent link: https://www.econbiz.de/10011702043
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg
;
Gröppel-Klein, Andrea
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 477-499
Persistent link: https://www.econbiz.de/10009691101
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