//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Sportveranstaltung"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Guerilla-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sportveranstaltung
Guerilla marketing
4
Guerilla-Marketing
4
Sport event
4
Ambush Marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Sponsoring
2
Sponsorship
2
Sportmarketing
2
Sports marketing
2
Athletes
1
Canada
1
Communication media
1
Experiment
1
Kanada
1
Kommunikationsmedien
1
Media coverage
1
Media industries
1
Mediale Berichterstattung
1
Mediensektor
1
Meinung
1
Opinion
1
Purchase Intentions
1
Sportler
1
USA
1
United States
1
ambush marketing coverage
1
commercial rights holders
1
marketing rights
1
media bias
1
media coverage
1
media reporting
1
media representation
1
sponsorship
1
team identification
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
McKelvey, Steve
2
Snyder, Kevin
2
Bradish, Cheri L.
1
Brownlee, Eric
1
Burton, Nicholas
1
Greenwell, T. Christopher
1
MacIntosh, Eric W.
1
Moorman, Anita
1
Nadeau, John
1
O'Reilly, Norm
1
Sandler, Dennis
1
Séguin, Benoit
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
International journal of sports marketing & sponsorship
3
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
3
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Sportmanagement : SPM
2
SpringerLink / Bücher
2
Ambush Marketing
1
Business horizons
1
Competitive intelligence, analysis and strategy : creating organisational agility
1
Dresdner Beiträge zur Betriebswirtschaftslehre
1
Gabler Research
1
Gabler Research / Markenkommunikation und Beziehungsmarketing
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of sport management and marketing : IJSMM
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business research : JBR
1
Journal of entrepreneurship, management and innovation : JEMI ; a quarterly journal of Nowy Sacz School of Business, National-Louis University
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
1
Markenkommunikation und Beziehungsmarketing
1
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
1
Routledge sports marketing
1
Schriftenreihe Causa Sport
1
Sport zwischen Recht, Wirtschaftlichkeit und Kultur
1
Stand und Perspektiven der Eventforschung
1
Strategies in sports marketing : technologies and emerging trends
1
Volkswirtschaft
1
Wirtschaftswissenschaftliche Diskussionspapiere
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The evolution of media reporting of ambush marketing
Burton, Nicholas
;
Snyder, Kevin
;
McKelvey, Steve
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011919165
Saved in:
2
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
3
The role of mega-sports event interest in sponsorship and ambush marketing attitudes
MacIntosh, Eric W.
;
Nadeau, John
;
Séguin, Benoit
; …
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10009531609
Saved in:
4
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->