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~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik"
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The journal of brand management : an international journal
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
14
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
12
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1
Strategic trademark management : a systematic literature review and prospects for future research
Cao, Yougen
;
Ren, Shengce
;
Du, Mei
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 435-453
Persistent link: https://www.econbiz.de/10013391006
Saved in:
2
The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands
Reinders, Machiel J.
;
Bartels, Jos
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011704264
Saved in:
3
Marketing store brands and manufacturer brands : role of referent and expert power in merchandising decisions
Chimhundu, Ranga
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 24-40
Persistent link: https://www.econbiz.de/10011565273
Saved in:
4
Trademark families : characteristics and market values
Block, Jörn
;
Fisch, Christian
;
Sandner, Philipp
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 150-170
Persistent link: https://www.econbiz.de/10010252611
Saved in:
5
Private labels in Australia : a case where retailer concentration does not predicate private labels share
Nenycz-Thiel, Magda
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 624-633
Persistent link: https://www.econbiz.de/10009232994
Saved in:
6
Review of literature : future research suggestions ; private label brands ; benefits, success factors and future research
Hyman, Michael R.
;
Kopf, Dennis A.
;
Lee, Dongdae
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 368-389
Persistent link: https://www.econbiz.de/10003971198
Saved in:
7
Store brand management and channel dependence: a model from the manufacturer's perspective
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 272-290
Persistent link: https://www.econbiz.de/10003653616
Saved in:
8
Das Wachstum der Handelsmarken : Ursachen und Zukunftsperspektiven
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 243-260)
.
2001
Persistent link: https://www.econbiz.de/10001580462
Saved in:
9
Anforderungen an das Handelsmarkenmanagement des Handels
Hallier, Bernd
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 263-274)
.
2001
Persistent link: https://www.econbiz.de/10001580463
Saved in:
10
Von der Handelsmarke zur Händlermarke zur Händlermarke : die Retailerbrands als Markenstrategie für den Einzelhandel
Roeb, Thomas
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 291-312)
.
2001
Persistent link: https://www.econbiz.de/10001580464
Saved in:
11
Handels- und Exklusivmarken als Gegenstand der Partievermarktung
Schröder, Hendrik
;
Mehling, Kai
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 395-413)
.
2001
Persistent link: https://www.econbiz.de/10001580468
Saved in:
12
Marktmacht als Determinante alternativer Kooperationsformen zwischen Handelsmarkenträger und -produzent
Olbrich, Rainer
;
Braun, Daniela
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 415-429)
.
2001
Persistent link: https://www.econbiz.de/10001580470
Saved in:
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