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subject:"Brand image"
~person:"Keller, Kristopher Oliver"
~person:"Kandapa Thanasuta"
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Brand image
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Keller, Kristopher Oliver
Kandapa Thanasuta
Diallo, Mbaye Fall
6
Lévy Mangin, Jean-Pierre
6
Calvo-Porral, Cristina
5
Yagüe Guillén, María Jésus
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Asia-Pacific journal of business administration
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International journal of emerging markets
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ECONIS (ZBW)
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Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
2
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
3
Influencing the willingness to pay for private labels : the role of branding
Kandapa Thanasuta
;
Metharom, Rinrada
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011471598
Saved in:
4
Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta
- In:
International journal of emerging markets
10
(
2015
)
1
,
pp. 102-121
Persistent link: https://www.econbiz.de/10011348533
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