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type_genre:"Aufsatz im Buch"
~isPartOf:"Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Neue Ansätze in Markenforschung und Markenführung
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
4
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
3
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
3
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
3
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
2
Marken- und Kommunikationscontrolling
2
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
2
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
2
Theoretische Fundierung und praktische Relevanz der Handelsforschung
2
Trademarks, brands, and competitiveness
2
Vertical relationships and coordination in the food system : with 94 tables ; [papers presented at the Conference "Vertical Relationships and Coordination in the Food System" held in Piacenza, Italy, on June 12-13, 1997]
2
Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
2
Advancing insights on brand management
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Brand management ; Vol. 4
1
Business reengineering : effizientes Neugestalten von Geschäftsprozessen
1
Capital for our time : the economic, legal, and management challenges of intellectual capital
1
Challenges for the trade of Central and Southeast Europe
1
Competitiveness and the value of intangible assets : [proceedings of the Conference on 'Intangible Assets and the Competitiveness of the European Economy', held in Louvain-la-Neuve on 29-30 April 1999]
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary case studies on fashion production, marketing and operations
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Diversity in European marketing : text and cases
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Economic and legal issues in intellectual property
1
Economies et sociétés ; 49,3
1
Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Erfolgreiches Management
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ECONIS (ZBW)
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1
Status consumption: both an antecedent and a moderator of private label brand proneness
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 3-10)
.
2018
Persistent link: https://www.econbiz.de/10013276090
Saved in:
2
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
3
Consumer attitudes during periods of economic downturn : embodying responsible behaviors
Sarmento, Maria
;
Galan-Ladero, M. Mercedes
;
Marques, Susana
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 17-22)
.
2018
Persistent link: https://www.econbiz.de/10013276092
Saved in:
4
Usage of private label brands among street vendors in Thailand
Jiaranai Chaiyakarn Zheng
;
Shannon, Randall
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-26)
.
2018
Persistent link: https://www.econbiz.de/10013276245
Saved in:
5
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 27-35)
.
2018
Persistent link: https://www.econbiz.de/10013276246
Saved in:
6
Does PDO/PGI labels contribute to consumers' intention to buy premium private labels products? : an empirical survey
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 37-45)
.
2018
Persistent link: https://www.econbiz.de/10013276247
Saved in:
7
Does the Commercial format influence the effect that store brands' equity has on loyalty to the retailer?
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 125-133)
.
2018
Persistent link: https://www.econbiz.de/10013277494
Saved in:
8
Private label sourcing negotiation: premium PL from dual brander
Choi, Seung-chan
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 135-142)
.
2018
Persistent link: https://www.econbiz.de/10013277497
Saved in:
9
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
10
Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.
Ruiz-Real, José Luis
;
Gázquez-Abad, Juan Carlos
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 151-157)
.
2018
Persistent link: https://www.econbiz.de/10013277505
Saved in:
11
Can stochastic availability predict private label shares? : modelling approach and preliminary results
Shen, Yutian
;
Cadeaux, Jack
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 161-167)
.
2018
Persistent link: https://www.econbiz.de/10013277508
Saved in:
12
A bibliometric analysis of the private label literature
Sansone, Marcello
;
Colamatteo, Annarita
;
Pagnanelli, …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 169-176)
.
2018
Persistent link: https://www.econbiz.de/10013277509
Saved in:
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