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~person:"Macklin, M. C."
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Hörfunkwerbung
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Radio advertising
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Consumer behaviour
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Macklin, M. C.
Schmidtke, Richard
7
Germano, Fabrizio
6
Popescu, Ioana
6
Dukes, Anthony
5
Araman, Victor F.
4
Gal-Or, Esther
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Meier, Martin
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Reinares-Lara, Eva
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Wilbur, Kenneth C.
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Grønholdt, Lars
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Hainer, Wolfgang
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
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ECONIS (ZBW)
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Preschoolers' understanding of the informational function of television advertising
Macklin, M. C.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
2
,
pp. 229-239
Persistent link: https://www.econbiz.de/10001068366
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2
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
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