Preschoolers' understanding of the informational function of television advertising
Year of publication: |
1987
|
---|---|
Authors: | Macklin, M. C. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 14.1987, 2, p. 229-239
|
Subject: | Hörfunkwerbung | Radio advertising | Mütter | Mothers | Konsumentenverhalten | Consumer behaviour |
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