Advertising to children : concepts and controversies

M. Carole Macklin, Les Carlson, editors

Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption

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Year of publication:	c1999 ; Online-Ausg.
Other Persons:	Macklin, M. C. (contributor) ; Carlson, Les (contributor)
Publisher:	Thousand Oaks, Calif : SAGE
Subject:	Kinder \| Children \| Werbung \| Advertising \| Zielgruppe \| Target group \| Kind \| Fernsehen \| Werbesendung

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Extent:	Online Ressource (xiv, 322 p.) ill.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption Includes bibliographical references and index
ISBN:	978-1-4522-2550-0 ; 978-1-4522-2550-0 ; 978-0-7619-1285-9 ; 978-0-7619-1285-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013207756