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Business history review
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Journal of policy modeling : JPMOD ; a social science forum of world issues
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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2
Regulating integrated advertising
Spurgeon, Christina
- In:
The Routledge companion to advertising and promotional …
,
(pp. 71-82)
.
2013
Persistent link: https://www.econbiz.de/10010197579
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3
Media exposure and consumer purchasing : an improved data fusion technique
Roberts, Andrew
- In:
Marketing and research today : the journal of the …
22
(
1994
)
3
,
pp. 159-172
Persistent link: https://www.econbiz.de/10001172594
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4
Competition between television companies for advertising revenue in the United Kingdom : the Independent Television regions prior to deregulation
Clarke, D. B.
- In:
Environment & planning
24
(
1992
)
11
,
pp. 1627-1644
Persistent link: https://www.econbiz.de/10001133289
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5
An econometric analysis of TV advertising expenditure in the United Kingdom
Hendry, David F.
- In:
Journal of policy modeling : JPMOD ; a social science …
14
(
1992
)
3
,
pp. 281-311
Persistent link: https://www.econbiz.de/10001125796
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