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~isPartOf:"Journal of marketing management : MM"
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HR marketing
4
Personalmarketing
4
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Journal of marketing management : MM
SpringerLink / Bücher
54
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Human resource management
15
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Springer eBook Collection
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
BestMasters
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
essentials
10
European journal of marketing : EJM
9
Research
9
The international journal of human resource management
9
Business horizons
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
Schriftenreihe der Forschungsstelle für Betriebsführung und Personalmanagement e.V.
8
The journal of product & brand management
8
Administrative Sciences : open access journal
7
Employer branding for competitive advantage : models and implementation strategies
7
European management journal
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
Journal of business and psychology
7
Journal of business research : JBR
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Global business review
6
Hochschulschriften zum Personalwesen
6
International journal of selection and assessment
6
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
6
Personalführung : das DGFP Magazin für das Personalmanagement
6
Essentials
5
Gabler Edition Wissenschaft
5
Innovations and challenges in human resource management for HR4.0
5
International journal of hospitality management
5
International journal of organizational analysis
5
Journal of vocational behavior
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ECONIS (ZBW)
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1
How to become an employer of choice : transforming employer brand associations into employer first-choice brands
Rampl, Linn Viktoria
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1486-1504
Persistent link: https://www.econbiz.de/10010433908
Saved in:
2
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
3
Employer branding: strategic implications for staff recruitment
Wilden, Ralf
;
Gudergan, Siegfried
;
Lings, Ian
- In:
Journal of marketing management : MM
26
(
2010
)
1/2
,
pp. 56-73
Persistent link: https://www.econbiz.de/10003979627
Saved in:
4
Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm
Maxwell, Rachael
;
Knox, Simon
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 893-907
Persistent link: https://www.econbiz.de/10003902354
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