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subject:"Sales promotion"
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Sales promotion
Haarkosmetik
25
Hair care product
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Consumer behaviour
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Konsumentenverhalten
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Market
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Markt
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Brand image
5
Deutschland
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Advertising effects
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Brand management
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Markenführung
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Werbewirkung
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2002-2011
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Consumer goods industry
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Konsumgüterindustrie
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Procter & Gamble Company
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USA
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United States
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Wella AG <Darmstadt>
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2002-2012
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Brand
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Customer satisfaction
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Firm growth
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Großbritannien
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Innovation
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Baidya, Mahir Kumar
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Ghose, Kamal
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Nagar, Komal
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International journal of business and emerging markets : IJBEM
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
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Effectiveness of sales promotion effort in emerging markets : a brand level analysis
Baidya, Mahir Kumar
;
Ghose, Kamal
- In:
International journal of business and emerging markets …
2
(
2010
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10003901778
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2
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Nagar, Komal
- In:
Vision : the journal of business perspective
13
(
2009
)
4
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003964857
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