//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising effects"
~subject:"Markt"
~subject:"2002-2012"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Haartönung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Markt
2002-2012
Haarkosmetik
25
Hair care product
25
Consumer behaviour
8
Konsumentenverhalten
8
Market
6
Brand image
5
Deutschland
5
Forecast
5
Germany
5
Markenimage
5
Prognose
5
Brand management
4
Markenführung
4
Werbewirkung
4
2002-2011
3
Consumer goods industry
3
Konsumgüterindustrie
3
Procter & Gamble Company
3
USA
3
United States
3
Wella AG <Darmstadt>
3
Brand
2
Cosmetics industry
2
Customer satisfaction
2
Firm growth
2
France
2
Frankreich
2
Großbritannien
2
India
2
Indien
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
International marketing
2
Internationales Marketing
2
Kosmetikindustrie
2
Kundenzufriedenheit
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Market information
5
Marktinformation
5
Hochschulschrift
1
Thesis
1
Language
All
English
8
German
1
Author
All
Hanssens, Dominique M.
1
Kawahara, Tatsuya
1
Nenycz-Thiel, Magda
1
Pauwels, Koen
1
Romaniuk, Jenni
1
Srinivasan, Shuba
1
Vanhuele, Marc
1
Went, Thomas
1
more ...
less ...
Published in...
All
Consumer goods Europe
5
Europäische Hochschulschriften / 5
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
1
MSI reports : working paper series
1
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
Saved in:
2
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
Saved in:
3
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
4
Shampoos and conditioners - France
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509130
Saved in:
5
Shampoos and conditioners - Germany
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509141
Saved in:
6
Shampoos and conditioners - Italy
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509142
Saved in:
7
Shampoos and conditioners - Spain
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509146
Saved in:
8
Shampoos and conditioners - UK
In:
Consumer goods Europe
(
2007
)
536
Persistent link: https://www.econbiz.de/10003509152
Saved in:
9
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001476675
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->