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subject:"Werbewirkung"
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Werbewirkung
Haarkosmetik
25
Hair care product
25
Consumer behaviour
8
Konsumentenverhalten
8
Market
6
Markt
6
Brand image
5
Deutschland
5
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2002-2011
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Consumer goods industry
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Procter & Gamble Company
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USA
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Wella AG <Darmstadt>
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2002-2012
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Hanssens, Dominique M.
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Nenycz-Thiel, Magda
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Europäische Hochschulschriften / 5
1
Journal of advertising research
1
Journal of marketing theory and practice : JMTP
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MSI reports : working paper series
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ECONIS (ZBW)
4
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1
Modeling the differential effect of brand strength on the sales effect of advertising
Kawahara, Tatsuya
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 342-360
Persistent link: https://www.econbiz.de/10013358781
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2
Measuring the strength of color brand-name links : the comparative efficacy of measurement approaches
Romaniuk, Jenni
;
Nenycz-Thiel, Magda
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10010419816
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3
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
4
Vereinheitlichung der Werbung im Rahmen der internationalen Marktbearbeitung : eine empirische Analyse am Beispiel des Shampoo-Marktes
Went, Thomas
-
2000
Persistent link: https://www.econbiz.de/10001476675
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