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Brand management
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Mother nature as brand strategy : gender and creativity in Tampax advertising 2007-2009
Røstvik, Camilla Mørk
- In:
Enterprise & society : the international journal of …
21
(
2020
)
2
,
pp. 413-452
Persistent link: https://www.econbiz.de/10012243530
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Capturing consumer heterogeneity in loyalty evolution patterns
Yoon, Kanghyun
;
Tran, Thanh V.
- In:
Management research review
34
(
2011
)
6
,
pp. 649-662
Persistent link: https://www.econbiz.de/10009247597
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Mental Convenience im Produktprogramm der B2B-Marke Tork
Hartnagel, Andreas
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 243-257)
.
2009
Persistent link: https://www.econbiz.de/10003770992
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