//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies"
~person:"Wieringa, Jaap E."
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Heilmittel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbewirkung
Advertising effects
1
Arzneimittel
1
Bibliometrics
1
Bibliometrie
1
Demand
1
Nachfrage
1
Pharmaceutical industry
1
Pharmaceuticals
1
Pharmaindustrie
1
Sales promotion
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
1
Author
All
Wieringa, Jaap E.
Leeflang, Peter
1
Osinga, Ernst C.
1
Ruiz Conde, Enar
1
Stern, Philip
1
Published in...
All
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
Applied economics
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->