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person:"McQuitty, Shaun"
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AMS review : official publication of the Academy of Marketing Science
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Circumventing traditional markets : an empirical study of the marketplace motivations and outcomes of consumers' do-it-yourself behaviors
Wolf, Marco
;
McQuitty, Shaun
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 195-209
Persistent link: https://www.econbiz.de/10009777317
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2
Understanding the do-it-yourself consumer : DIY motivations and outcomes
Wolf, Marco
;
McQuitty, Shaun
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
3/4
,
pp. 154-170
Persistent link: https://www.econbiz.de/10009679339
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