//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Borges, Ana Pinto"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
8
Markenartikel
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand management
6
Markenführung
6
Brand image
5
Markenimage
5
Arzneimittel
2
Beziehungsmarketing
2
Brand love
2
Emotion
2
Luxury goods
2
Luxusgüter
2
Pharmaceuticals
2
Relationship marketing
2
Aspirin
1
Beer
1
Bier
1
Brand authenticity
1
Brand loyalty
1
Brand reliability
1
Brand satisfaction
1
Brands
1
Celebrity endorsement
1
Celebrity-Werbung
1
Choice uncertainty
1
City marketing
1
Coronavirus
1
Coronavirus disease-19 (COVID-19)
1
Corporate reputation
1
Customer satisfaction
1
DBP
1
Experience
1
Firmenimage
1
Functional brands
1
Gastronomie
1
Human brand
1
Impfung
1
Individual knowledge
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Aufsatz im Buch
2
Book section
2
Language
All
English
8
Author
All
Borges, Ana Pinto
Sarkar, Abhigyan
15
Khan, Imran
13
Sarkar, Juhi Gahlot
13
Japutra, Arnold
12
Dawes, John
11
Ko, Eunju
11
Bang, Nguyen
10
Baumgarth, Carsten
10
Guzman, Francisco
10
Keller, Kevin Lane
10
Phau, Ian
10
Romaniuk, Jenni
10
Schmidt, Holger J.
10
Trinh, Giang
10
Diamantopoulos, Adamantios
9
Ekinci, Yuksel
9
Fetscherin, Marc
9
Han, Heesup
9
Loureiro, Sandra Maria Correia
9
Melewar, T. C.
9
Rahman, Zillur
9
Foroudi, Pantea
8
Kumar, Vikas
8
Augusto, Mário Gomes
7
Davvetas, Vasileios
7
Gupta, Suraksha
7
Johnson, Lester W.
7
Paul, Justin
7
Rodrigues, Paula Cristina Lopes
7
Abratt, Russell
6
Casidy, Riza
6
Dens, Nathalie
6
Fatma, Mobin
6
Hwang, Jinsoo
6
Ilicic, Jasmina
6
Joshi, Richa
6
Kennedy, Rachel
6
King, Ceridwyn
6
Leckie, Civilai
6
more ...
less ...
Published in...
All
Building consumer-brand relationship in luxury brand management
1
EuroMed journal of business
1
European journal of marketing
1
International journal of business excellence : IJBEX
1
International journal of consumer studies
1
International journal of pharmaceutical and healthcare marketing
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
New techniques for brand management in the healthcare sector
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
2
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
3
What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes
;
Brochado, Ana
;
Sousa, Ana
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
Saved in:
4
Authenticity as an antecedent of brand image in a positive emotional consumer relationship : the case of craft beer brands
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
EuroMed journal of business
17
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10014325599
Saved in:
5
Consumer decision making from a beloved brand : the Aspirin case
Borges, Ana Pinto
;
Rodrigues, Paula Cristina Lopes
- In:
New techniques for brand management in the healthcare sector
,
(pp. 184-198)
.
2021
Persistent link: https://www.econbiz.de/10012516044
Saved in:
6
New luxury vs. old luxury : what is the definition of luxury brand?
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 45-64)
.
2021
Persistent link: https://www.econbiz.de/10012517936
Saved in:
7
The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
Saved in:
8
Consumer's love for functional brands : the Aspirin case
Borges, Ana Pinto
;
Cardoso, Cláudia
;
Rodrigues, Paula
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 477-491
Persistent link: https://www.econbiz.de/10011643553
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->