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~institution:"Chambre de commerce et d'industrie de Paris"
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Chambre de commerce et d'industrie de Paris
Springer Fachmedien Wiesbaden
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Credit Suisse Group AG
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ECONIS (ZBW)
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Accounting for brands : a comparison between IASC, France and Germany
Stolowy, Hervé
;
Haller, Axel
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1996
Persistent link: https://www.econbiz.de/10000938040
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
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