//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Product information"
~subject:"Zufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Herstellermarke"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product information
Zufriedenheit
Brand
35
Markenartikel
35
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
8
Brand management
8
Markenführung
8
Markenimage
8
USA
7
United States
7
Advertising
3
Advertising effects
3
Beziehungsmarketing
3
Cognition
3
Decision
3
Emotion
3
Entscheidung
3
Kognition
3
Relationship marketing
3
Werbewirkung
3
Werbung
3
Brand extension
2
Canada
2
Kanada
2
Markentransfer
2
Personality psychology
2
Persönlichkeitspsychologie
2
Product design
2
Produktgestaltung
2
Produktinformation
2
Satisfaction
2
Social behaviour
2
Soziales Verhalten
2
Theorie
2
Theory
2
1985
1
1986
1
1993
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Bhattacharjee, Amit
1
Brick, Danielle J.
1
Chartrand, Tanya L.
1
Dempsey, Melanie A.
1
Fitzsimons, Gavan J.
1
Fitzsimons, Gràinne M.
1
Malaviya, Prashant
1
Mitchell, Andrew A.
1
Mogilner, Cassie
1
Sternthal, Brian
1
more ...
less ...
Published in...
All
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
5
Psychology & marketing
5
Corporate governance : international journal of business in society
2
The journal of consumer marketing
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Employer branding for competitive advantage : models and implementation strategies
1
Ethical branding and marketing : cases and lessons
1
European journal of marketing
1
European management review : EMR
1
Food policy : economics planning and politics of food and agriculture
1
Frontiers of business research in China : selected publications from Chinese universities
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of bank marketing
1
International journal of consumer studies
1
Journal of business economics and management
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of international trade & commerce
1
Journal of internet commerce
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Schriftenreihe Schwerpunkt Marketing
1
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
1
SpringerLink / Bücher
1
The journal of asset management
1
The journal of brand management : an international journal
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
3
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
4
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->