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isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~subject:"Werbung"
~subject:"United States"
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Werbung
United States
Brand
35
Markenartikel
35
Consumer behaviour
30
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30
Brand image
8
Brand management
8
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8
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Ahluwalia, Rohini
1
Andrade, Eduardo B.
1
Bhattacharjee, Amit
1
Chartrand, Tanya L.
1
Cutright, Keisha M.
1
Dalton, Amy N.
1
Fitzsimons, Gavan J.
1
Forehand, Mark R.
1
John, Deborah Roedder
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Keller, Kevin Lane
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Laran, Juliano
1
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1
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1
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Rajagopal, Priyali
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
21
The journal of brand management : an international journal
18
International journal of advertising : the quarterly review of marketing communications
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of product & brand management
14
Journal of advertising research
13
Journal of advertising
10
Psychology & marketing
10
Journal of marketing communications
9
Journal of promotion management : JPM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of advertising : the review of marketing communications
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of retailing and consumer services
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of marketing
6
Marketing letters : a journal of research in marketing
6
Report / Marketing Science Institute
6
Report / Marketing Science Institute / Marketing Science Institute
5
The journal of business : B
5
The journal of consumer marketing
5
American journal of agricultural economics
4
Business horizons
4
Economic inquiry : journal of the Western Economic Association International
4
European journal of marketing : EJM
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Quantitative marketing and economics : QME
4
Review of industrial organization : RIO
4
The Trademark reporter
4
Applied economics
3
Asia Pacific journal of marketing and logistics
3
Australasian marketing journal
3
Brand culture
3
European journal of operational research : EJOR
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of production economics
3
Journal of advertising : official publication of the American Academy of Advertising
3
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1
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
2
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
3
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
4
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
5
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
6
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
7
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
8
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
9
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
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