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person:"Chintagunta, Pradeep K."
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Chintagunta, Pradeep K.
Bradlow, Eric T.
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Lu, Yang
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Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
-
2013
Persistent link: https://www.econbiz.de/10010342020
Saved in:
2
Customer acquisition via display advertising using multi-armed bandit experiments
Schwartz, Eric M.
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 500-522
Persistent link: https://www.econbiz.de/10011744812
Saved in:
3
A pre-diffusion growth model of intentions and purchase
Chintagunta, Pradeep K.
;
Lee, Jonathan
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10009507837
Saved in:
4
Investigating brand preferences across social groups and consumption contexts
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
3
,
pp. 305-333
Persistent link: https://www.econbiz.de/10009619789
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