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~person:"Becerra, Enrique P."
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Becerra, Enrique P.
Duncan, Brian
23
Mora, Marie T.
20
Trejo, Stephen J.
20
Ross, Stephen L.
17
Bayer, Patrick J.
13
Zavodny, Madeline
13
Antman, Francisca M.
11
Dávila, Alberto E.
11
Fairlie, Robert W.
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Lofstrom, Magnus
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Orrenius, Pia M.
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Ferreira, Fernando Vendramel
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Hellerstein, Judith K.
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Neumark, David
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Tienda, Marta
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Xu, Huanan
9
Alegria, Margarita
8
Alsan, Marcella
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Couch, Kenneth A.
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Kospentaris, Ioannis
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McCabe, Mary Beth
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Pisani, Michael J.
8
Stratton, Leslie S.
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Chatterji, Pinka
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Corona, Ramon
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Figlio, David N.
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Korzenny, Felipe
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Massey, Douglas S.
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McInerney, Melissa
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Mundra, Kusum
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Wolff, Edward N.
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Cortes, Kalena E.
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Journal of advertising research
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1
The effects of acculturation on Hispanic Americans' perceptions of shoplifting
Becerra, Enrique P.
;
Brynildsen, Gina
;
Korgaonkar, Pradeep
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366280
Saved in:
2
Segmenting the Hispanic market : practical implications for researchers and practitioners
Becerra, Enrique P.
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 146-159)
.
2022
Persistent link: https://www.econbiz.de/10013502446
Saved in:
3
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
4
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
5
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
6
Hispanics' information search and patronage intentions online
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of electronic commerce research : JECR
10
(
2009
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003886470
Saved in:
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