Ziakas, Vassilios; Costa, Carla A. - In: Sport Management Review 14 (2011) 4, pp. 409-423
While sport events usually hold a prominent position within a host community's event portfolio, little is known about how they can be synergised with other event genres to maximise their overall contribution. As event portfolios remain a neglected area of study, there is a gap in the sport and...