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~isPartOf:"Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
Journal of current issues and research in advertising : JCIRA
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Advertising and violence : concepts and perspectives
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ECONIS (ZBW)
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Emotional and cognitive responses to nonhumorous and humorous threat persuasion public service advertisements
Yoon, Hye Jin
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10011304689
Saved in:
3
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
4
Using humor in conjunction with negative consequences in advertising
Voss, Kevin E.
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 25-39
Persistent link: https://www.econbiz.de/10003929288
Saved in:
5
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
6
Zu Tode gefördert : Unorthodoxes zum Problem der Eigentümerkontrolle in Kreditgenossenschaften
Hartwig, Karl-Hans
- In:
Humanität und Genossenschaften : Dr. Wilhelm Jäger …
,
(pp. 73-97)
.
1996
Persistent link: https://www.econbiz.de/10001293456
Saved in:
7
Märchen vom Jäger
Bonus, Holger
- In:
Humanität und Genossenschaften : Dr. Wilhelm Jäger …
,
(pp. 11-31)
.
1996
Persistent link: https://www.econbiz.de/10001293458
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