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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
11
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of advertising research
8
SpringerLink / Bücher
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Journal of business and psychology
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Journal of business research : JBR
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Infocomics
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Journal of current issues and research in advertising : JCIRA
5
Frankfurter Allgemeine Buch
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
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Australian journal of management
3
Health marketing quarterly
3
Journal of leadership & organizational studies : JLOS
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Journal of retailing and consumer services
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Litzelstetter Libellen
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Marketing intelligence & planning
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Organization : the critical journal of organization, theory and society
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Academy of Management journal : AMJ
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Advertising and violence : concepts and perspectives
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Asian business & management
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Department of Economics working paper
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European journal of marketing : EJM
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Fischer
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Forschungsgruppe Konsum und Verhalten
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Harvard business review : HBR
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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International Journal of Academic Research in Accounting, Finance and Management Sciences
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Journal of Happiness Studies
2
Journal of Organizational Ethnography
2
Journal of consumer behaviour : an international research review
2
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of management & organization : JMO
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Journal of managerial issues : JMI
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ECONIS (ZBW)
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Humor, comedy, and consumer behavior
Warren, Caleb
;
Barsky, Adam
;
McGraw, A. Peter
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 529-552
Persistent link: https://www.econbiz.de/10011929681
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2
Humorous complaining
McGraw, A. Peter
;
Warren, Caleb
;
Kan, Christina
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1153-1171
Persistent link: https://www.econbiz.de/10010490133
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3
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
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