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isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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3
Gulas, Charles S.
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Weinberger, Marc G.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
11
International journal of advertising : the review of marketing communications
10
Journal of advertising research
8
SpringerLink / Bücher
7
Journal of business and psychology
6
Journal of business research : JBR
6
Infocomics
5
Journal of current issues and research in advertising : JCIRA
5
Frankfurter Allgemeine Buch
4
Journal of managerial psychology
4
Journal of marketing communications
4
Leadership & organization development journal
4
Australian journal of management
3
Health marketing quarterly
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of leadership & organizational studies : JLOS
3
Journal of retailing and consumer services
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Marketing intelligence & planning
3
Organization : the critical journal of organization, theory and society
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Academy of Management journal : AMJ
2
Advertising and violence : concepts and perspectives
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Asian business & management
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Contribuciones a las Ciencias Sociales
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Department of Economics working paper
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European journal of marketing : EJM
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Fischer
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Forschungsgruppe Konsum und Verhalten
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Harvard business review : HBR
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Humanität und Genossenschaften : Dr. Wilhelm Jäger zum 65. Geburtstag
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International Journal of Academic Research in Accounting, Finance and Management Sciences
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Journal of Happiness Studies
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Journal of consumer behaviour : an international research review
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Journal of management & organization : JMO
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Journal of managerial issues : JMI
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Journal of marketing
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Journal of marketing theory and practice
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Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
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Journal of pragmatics : an interdisciplinary journal of language studies
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1
Humor effects in shame-inducing health issue advertising : the moderating effects of fear of negative evaluation
Yoon, Hye Jin
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10011292325
Saved in:
2
Gender roles and humor in advertising : the occurrence of stereotyping in humorous and nonhumorous advertising and its consequences for advertising effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
3
The moderating role of gender identity in responses to comedic violence advertising
Yoon, Hye Jin
;
Kim, Yeuseung
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 382-396
Persistent link: https://www.econbiz.de/10010469991
Saved in:
4
Humorous threat persuasion in advertising : the effects of humor, threat intensity, and issue involvement
Yoon, Hye Jin
;
Tinkham, Spencer F.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 30-41
Persistent link: https://www.econbiz.de/10009738748
Saved in:
5
The impact of violent humor on advertising success : a gender perspective
Swani, Kunal
;
Weinberger, Marc G.
;
Gulas, Charles S.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 308-319
Persistent link: https://www.econbiz.de/10010230071
Saved in:
6
The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.
;
Gentry, James W.
;
Harrison, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
Saved in:
7
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
8
It's just a joke violence against males in humorous advertising
Gulas, Charles S.
;
McKeage, Kim
;
Weinberger, Marc G.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
4
,
pp. 109-120
Persistent link: https://www.econbiz.de/10008860323
Saved in:
9
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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