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Search: subject_exact:"Humor"
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Comparison
Humor
571
Werbewirkung
106
Advertising effects
105
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76
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72
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64
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64
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Schwarz, Uta
4
Hoffmann, Stefan
3
Wang, Valerie Lynette
3
Wang, Yong Jian
3
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2
Laroche, Michel
2
Nepomuceno, Marcelo Vinhal
2
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2
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2
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1
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2
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1
International journal of advertising : the quarterly review of marketing communications
1
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1
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1
Marketing intelligence & planning
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1
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Does national culture matter? : restaurant employees' workplace humor and job embeddedness
Chen, Han
;
Ayoun, Baker
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
6
,
pp. 1096-1121
Persistent link: https://www.econbiz.de/10013387364
Saved in:
3
How to promote relationship-building leadership at work? : a comparative exploration of leader humor behavior between North America and China
Yang, Inju
;
Kitchen, Philip J.
;
Bacouel-Jentjens, Sabine
- In:
The international journal of human resource management
28
(
2017
)
10
,
pp. 1454-1474
Persistent link: https://www.econbiz.de/10011740551
Saved in:
4
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
5
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
6
Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
Saved in:
7
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
8
Humor, gender, and perceived leader effectiveness in China
Decker, Wayne H.
;
Yao, Hong
;
Carlo, Thomas J.
- In:
SAM advanced management journal : amj
76
(
2011
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009159121
Saved in:
9
What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Huang, Liang
; …
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
Saved in:
10
Wirkung humorvoller Printwerbung : eine Analyse moderierender Effekte zielgruppenspezifischer Merkmale
Schwarz, Uta
-
2011
Persistent link: https://www.econbiz.de/10009707346
Saved in:
11
The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas
;
Christina, Boutsouki
;
Yorgos, Zotos
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
Saved in:
12
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
13
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
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