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~type_genre:"Article in journal"
~type:"article"
~person:"Katz, Michael L."
~person:"Lebeau, Yvonne"
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Jahrbuch Seniorenmarketing
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin
;
Katz, Michael L.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
8
(
2010
)
3
,
pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
Saved in:
2
Öffnen mit Komfort : konsumentengerechte Verpackung für Jung und Alt am Beispiel von Zewa Soft
Eilert, Diana
;
Lebeau, Yvonne
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 265-277
Persistent link: https://www.econbiz.de/10003714877
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